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Don Klemencic's avatar

Ken,

Your essay is profound. Considering this powerful word—profound—gives us an example of the linguistic warfare you allude to. Its power is attacked by adding a connotation of “pretentiousness” on the part of the user. I want to call out that deliberately hostile connotation as an example of linguistic warfare. Making the connotation explicit is a way of fighting it.

Part of the anti-communitarian corruption that arose with the Neolithic Revolution (and its growth of economic inequality, political inequality, and “religious inequality” (the rise of the priest class as the explicit leader of morality) was the discrimination of the few high-born from the many. Not only were these people special because of their individual qualities or “achievements”, but they were special because of their ancestors’ qualities or achievements. In fact, a low-born individual of exceptional qualities could expect his qualities to be discounted or resisted because of this corruption.

Regarding this ancient discrimination, consider the origin and development of the terms “villain” and “vulgar”:

Online response to “etymology of the word villain”: The word villain comes from the Late Latin word villanus, meaning "farmhand" or someone who worked on a large estate. It was borrowed into Old French as vilein, which meant "peasant, farmer, commoner, or churl". These words had a negative connotation of being low-born or rude, and eventually came to mean "a wicked or evil person" in English. (Wikipedia): A villain (also known as a "black hat" or "bad guy"; the feminine form is villainess) is a stock character, whether based on a historical narrative or one of literary fiction. Random House Unabridged Dictionary defines such a character as "a cruelly malicious person who is involved in or devoted to wickedness or crime; scoundrel; or a character in a play, novel, or the like, who constitutes an important evil agency in the plot". The antonym of a villain is a hero.

Online response to “etymology of the word vulgar”: late 14c., "common, ordinary," from Latin vulgaris, volgaris "of or pertaining to the common people, common, vulgar, low, mean," from vulgus, volgus "the common people, multitude, crowd, throng," for which de Vaan offers no further etymology. The meaning "coarse, low, ill-bred" is recorded by 1640s, probably from earlier use (with reference to people) in the meaning "belonging to the ordinary class" (1520s). Chaucer uses peplish for "vulgar, common, plebeian" (late 14c.). Related: Vulgarly. What we have added to human depravity is again a thoroughly Roman quality, perhaps even a Roman invention: vulgarity. That word means the mind of the herd, and specifically the herd in the city, the gutter, and the tavern. [Guy Davenport, "Wheel Ruts"]

(Someone online recently pointed out that in the novel, The Great Gatsby, Fitsgerald has some acquaintances of Gatsby describe him as “vulgar”. Surprising since nothing in the novel suggests any crudity on his part, but these “high-born” acquaintances were referring to his plebian origin.)

From the time of royalty and nobility to modern oligarchy and “libertarian” ideology (massively weaponized by Citizens United and other Supreme Court abominations that threw open the doors of dark money), that decries progressive taxation of the wealthy, we witness this deep and long persistent corruption throughout the world. It certainly exists in the United States. Think of Franklin Delano Roosevelt being described as a “traitor to his class” for his New Deal legislation, and the persistent efforts (becoming successful since Ronald Reagan) to reverse everything that FDR accomplished.

The linguistic war involves creating or redefining words, aiming at making them useful by becoming “viral”. On the communitarian side a moderately useful invention was “it takes a village”. A very powerful anti-communitarian trope was the redefinition of “socialism” as synonymous with bolshevism. This abusive connotation is endlessly hammered on. Another interesting one is “personal responsibility” which sounds so wholesome, a term that’s been with us forever. Actually, it was coined by tobacco attorneys during their defense of that despicable industry against class-action suits.

In the context of a supposedly democratic system, it is necessary to co-opt the “low-born” by creating some out-groups, using racism or nativism or a combative “morality”(anti-choice, antigay, etc.), that they can consider themselves superior to. These are basic tools of populism. To quote an unsavory source (Lenin), they are “useful idiots” of the ultimate puppet-masters: the “one percent” (or the one percent of the one percent, in particular) who seek to preserve their privileged economic position.

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